A few time ago there was a research conducted about the selling aspect of the hosting industry. Can a low priced host perform well? How nice it will be if a low priced host will propose features like maximum bandwidth and disk space. At the end the conclusion was that the largest host would be the low priced host with the maximum bandwidth and disk space, with an outstanding support and placing advertisements all over the client’s site. It can be useful for several people, but the Return of Investment (ROI) may consume the entire life-time of a person.
The web hosting industry contains majority of SMEs. For them large investments in marketing may not provide results as per expectations. Still one can find several web hosts in the market who have flourished themselves from a mere reseller hosting system to a thousand servers within a little spare of time. It is quite surprising that the number of hosts selling at low price was zero. They had done nothing but created a niche market for their purpose. (more…)

February 2nd, 2010
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